Micro Wellness Partners with UP Yoddhas for PKL 12

For the upcoming Season 12 of the Pro Kabaddi League, Micro Wellness, the over-the-counter (OTC) division of Micro Labs, has partnered with UP Yoddhas as part of its growing sports-led marketing approach. The collaboration was revealed during the team’s jersey launch in Visakhapatnam, just ahead of the new season that began on National Sports Day, August 29, 2025.

The opening ceremony featured porting legends including Pullela Gopichand and Dhanraj Pillay. Under new captain Sumit Sangwan, UP Yoddhas started their campaign strongly with a win against Telugu Titans on August 30. As part of the deal, Micro Labs’ flagship product DOLO has been named the official pain relief partner of UP Yoddhas. This association leverages kabaddi’s high-energy and physically demanding nature to position DOLO as a trusted and effective solution for pain relief. Highlighting the company’s long-standing support for Indian sports, Micro Labs’ executives emphasized their commitment to nurturing talent at the grassroots level while also connecting with today’s health-conscious consumers.